Piece of Cake Moving & Storage Out-of-Home Campaign
What’s Your Next Move?
Campaign Concept
Art Direction
Design
This innovative initiative is set to paint the town pink with a simple query, inspiring New Yorkers across the five boroughs to reflect on, dream of, and share their next steps in life, both literally and figuratively, and the continual make life happen spirit and aspirations that brought us all to the big apple. A city where moving is different- it’s not just a function, it’s a moment-marker, and a way of life.
Whether it's an "Uptown Girl" making her way to to be a "Downtown Mom", a "Flatiron Full House" transitioning to an "East Side Empty Nester", this campaign recognizes every New Yorker's unique next phase, or in this case- their next move.
