INFINITI USA QX55 Launch Campaign

Data Driving Cool.

Digital Design
Done @ Critical Mass Agency

Giving INFINITI’s taste-making target the chance to see the real time data behind the next big thing. Through providing a transparent look at the real time data that proves the high demand and scarcity of the upcoming QX55 to motivate and collect reservations for the launch.

Data driving cool.
Extending the story of supply and demand and data visualizations by bringing in social-first metrics.

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