Amour Vert F/W 23 Campaign
Cafe Amour
Campaign Concept
Art Direction
From the first collection in 2010, Amour Vert has been French-inspired design meets California natural style, with sustainability as the foundation. But it’s that duality that sets AV apart and helps to support women in every facet of their lives.
Two Distinct Characters
One French with a bit of joie de vivre. One Californian with an easygoing air.
Two Distinct Locations
A French cafe where ideas come to life. A California kitchen where friends connect.
Together, we get a glimpse their unique takes on Amour Vert style and see how it will become a part of their work day, weekends, and everyday lives.
A fall campaign that celebrates duality through style and location so every client can find their vibe.
French-inspired design
Refreshing the art direction for the E-commerce photography in a way that supports the bold campaign imagery.
